Results 1 - 1 of 1
Image Date Title

Strategic Brand Management: Building, Measuring and Managing Brands

Author : John Dixon

Subject : Marketing Management

ISBN :9781682857229

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look,

Read More
Results 1 - 1 of 1