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2021

Advertising: A Marketing Perspective

Author : Alvin Moran

Subject : Marketing Management

The promotion or sale of a product, service or idea through an openly sponsored and non-personal message is known as advertising. It is usually sponsored by businesses that want to promote their products

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2021

Essentials of Marketing

Author : Evangeline Cruz

Subject : Marketing Management

The study and management of exchange relationships is referred to as marketing. It is a process in a business that includes creating relationships with customers and meeting their expectations. Marketing

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2020

Marketing Management: A Strategic Approach

Author : Anna Freeman

Subject : Marketing Management

ISBN :9781682857687

The process associated with the development of strategies and planning for the promotion and advertisement of products or services to reach the desired customer segment is called marketing management.

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2021

Sales Management: Strategies and Processes

Author : Emerson Dunlap

Subject : Marketing Management

The business discipline which deals with the practical application of sales techniques and is involved in managing a firm's sales operations is referred to as sales management. It plays a vital role in

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2019

Business to Business Marketing

Author : Caster Sumner

Subject : Marketing Management

ISBN :9781682857311

Business marketing refers to any marketing practice performed by an individual or an organization. When one business makes a commercial transaction with another, it is known as business to business or

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2019

Strategic Brand Management

Author : Dale Saunders

Subject : Marketing Management

ISBN :9781682856734

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the

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2019

Strategic Brand Management: Building, Measuring and Managing Brands

Author : John Dixon

Subject : Marketing Management

ISBN :9781682857229

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look,

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2018

Advertising and Branding: Creating a Global Business

Author : Kenneth Cliffe

Subject : Marketing Management

ISBN :9781682854556

Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual

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2018

Consumer Behavior and Marketing Strategy

Author : Benedict Hunt

Subject : Marketing Management

ISBN :9781682854587

Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a

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2018

Internet Marketing

Author : Elizabeth Lloyd

Subject : Marketing Management

ISBN :9781682854648

Today, Internet is not only a space to share our thoughts and opinions, but it has become an active place to do commerce. Internet has become one of the fastest growing space to do business. E-commerce

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Results 1 - 10 of 18