Advertising: A Marketing Perspective Author : Alvin Moran Subject : Marketing Management ISBN :9781682859940 The promotion or sale of a product, service or idea through an openly sponsored and non-personal message is known as advertising. It is usually sponsored by businesses that want to promote their products Read More |
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Author : Evangeline Cruz Subject : Marketing Management ISBN :9781682859957 The study and management of exchange relationships is referred to as marketing. It is a process in a business that includes creating relationships with customers and meeting their expectations. Marketing Read More |
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Sales Management: Strategies and Processes Author : Emerson Dunlap Subject : Marketing Management ISBN :9781682859964 The business discipline which deals with the practical application of sales techniques and is involved in managing a firm's sales operations is referred to as sales management. It plays a vital role in Read More |