Willford Press

Image	Date	Title
	2021	Advertising: A Marketing Perspective Author : Alvin Moran Subject : Marketing Management The promotion or sale of a product, service or idea through an openly sponsored and non-personal message is known as advertising. It is usually sponsored by businesses that want to promote their products Read More
	2021	Essentials of Marketing Author : Evangeline Cruz Subject : Marketing Management The study and management of exchange relationships is referred to as marketing. It is a process in a business that includes creating relationships with customers and meeting their expectations. Marketing Read More
	2020	Marketing Management: A Strategic Approach Author : Anna Freeman Subject : Marketing Management ISBN :9781682857687 The process associated with the development of strategies and planning for the promotion and advertisement of products or services to reach the desired customer segment is called marketing management. Read More
	2021	Sales Management: Strategies and Processes Author : Emerson Dunlap Subject : Marketing Management The business discipline which deals with the practical application of sales techniques and is involved in managing a firm's sales operations is referred to as sales management. It plays a vital role in Read More
	2019	Business to Business Marketing Author : Caster Sumner Subject : Marketing Management ISBN :9781682857311 Business marketing refers to any marketing practice performed by an individual or an organization. When one business makes a commercial transaction with another, it is known as business to business or Read More
	2019	Strategic Brand Management Author : Dale Saunders Subject : Marketing Management ISBN :9781682856734 Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the Read More
	2019	Strategic Brand Management: Building, Measuring and Managing Brands Author : John Dixon Subject : Marketing Management ISBN :9781682857229 Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, Read More
	2018	Advertising and Branding: Creating a Global Business Author : Kenneth Cliffe Subject : Marketing Management ISBN :9781682854556 Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual Read More
	2018	Consumer Behavior and Marketing Strategy Author : Benedict Hunt Subject : Marketing Management ISBN :9781682854587 Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a Read More
	2018	Internet Marketing Author : Elizabeth Lloyd Subject : Marketing Management ISBN :9781682854648 Today, Internet is not only a space to share our thoughts and opinions, but it has become an active place to do commerce. Internet has become one of the fastest growing space to do business. E-commerce Read More

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