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2018

Consumer Behavior and Marketing Strategy

Author : Benedict Hunt

Subject : Marketing Management

ISBN :9781682854587

Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a

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2018

Marketing Management: A Decision-Making Approach

Author : Benedict Hunt

Subject : Marketing Management

ISBN :9781682854686

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making

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2017

Business Management: Principles and Practices

Author : Benedict Hunt

Subject : Business and Management

ISBN :9781682853795

Fundamentals as well as modern approaches of business management have been discussed in this book. It delves into the decision –making and management or performance of business operations, as well as

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2016

Marketing Management

Author : Benedict Hunt

Subject : Marketing Management

ISBN :9781682852644

Marketing management has gained immense significance with the creation of new target markets due to globalization. It aims at managing the production, promotion, and movement of goods and services from

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2016

Strategic Marketing Management

Author : Benedict Hunt

Subject : Marketing Management

ISBN :9781682852729

Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book

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Results 1 - 5 of 5