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2018

Advertising and Branding: Creating a Global Business

Author : Kenneth Cliffe

Subject : Marketing Management

ISBN :9781682854556

Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual

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2016

Essentials of Marketing

Author : Kenneth Cliffe

Subject : Marketing Management

ISBN :9781682852514

Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods

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2016

Principles of Marketing

Author : Kenneth Cliffe

Subject : Marketing Management

ISBN :9781682852705

Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that

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Results 1 - 3 of 3