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Advertising and Branding: Creating a Global Business Author : Kenneth Cliffe Subject : Marketing Management ISBN :9781682854556 Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual Read More |
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Author : Kenneth Cliffe Subject : Marketing Management ISBN :9781682852514 Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods Read More |
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Author : Kenneth Cliffe Subject : Marketing Management ISBN :9781682852705 Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that Read More |
