9781647287009

Willford Press

English

2025

Commerce, Management and Economics - Entrepreneurship

220

$ 150

Entrepreneurship is the dynamic process of identifying, creating and pursuing opportunities to innovate and add value in economic and social contexts. It involves the initiation and management of new ventures, characterised by risk-taking, creativity and resource mobilisation. Entrepreneurs play a crucial role in driving economic growth through the introduction of new products, services and business models. Their actions often lead to job creation, wealth generation and the enhancement of productivity and competitiveness in markets. This process is guided by entrepreneurial traits such as creativity, initiative, and a willingness to embrace uncertainty. Successful entrepreneurship often requires strategic vision, effective resource management and the ability to adapt to changing market conditions and a proactive approach to seizing opportunities. Entrepreneurship contributes to promoting vibrant ecosystems that nurture creativity, encourage experimentation and promote sustainable development globally. This book elucidates the concepts and innovative models around prospective developments with respect to Entrepreneurship. This book presents the broad domain of entrepreneurship in the most comprehensible and easy to understand language. This book is a complete source of knowledge on the present status of this important field.