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Books /Marketing Management: A Decision-Making Approach

Marketing Management: A Decision-Making Approach

ISBN

9781682854686

Author

Benedict Hunt

Publisher

Willford Press

Language

English

Publication Year

2018

Category

Business and Management - Marketing Management

Price

$ 150

Description

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.