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Books /Sales and Marketing for Travel and Tourism Industry

Sales and Marketing for Travel and Tourism Industry

ISBN

9781682851982

Author

Aurora Moretti

Publisher

Willford Press

Language

English

Publication Year

2016

Category

Tourism and Hospitality - Tourism and Hospitality

Price

$ 153

Description

Marketing plays a crucial role in tourism. It is one of the factors which add to the progress of tourism of any destination. This book aims to bring to the readers diverse aspects of sales and marketing which eventually affect the tourism industry like promotion, infrastructure, quality of tourism services, security and convenience, urban tourism, etc. The researches presented in this book will keep students and professionals updated with the latest developments and concepts in this field.