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Books /Strategic Management for Tourism and Hospitality
Strategic Management for Tourism and Hospitality
ISBN
9781682852408
Author
Donald Peterson
Publisher
Willford Press
Language
English
Publication Year
2016
Category
Tourism and Hospitality - Tourism and Hospitality
Price
$ 153
Description
Tourism and hospitality is swiftly advancing as a significant economic industry. The traditional form of tourism has diversified into various forms of tourism such as ecotourism, educational tourism, etc. The present book discusses the various principles and strategies in different forms of tourism. Some of the studies included in this text revolve around health tourism, human resource management, electronic marketing, sustainable tourism, adventure tourism, policies and planning, etc. This book will serve as an essential guide for students, academicians, professionals and policy makers associated with the field of tourism and hospitality.
